JoAn Risdon is an American marketing and branding consultant, and inspirational speaker. She founded and is CEO of Smart Image Media, LLC., a marketing and brand strategy firm offering businesses an effective way to build their bottom line. She also founded Absolute Graphics, Inc., a graphic design company. With her graphic design, marketing, and management experience, Smart Image Media can facilitate all phases of the branding process. She helps identify critical touchpoints (where the customer and business engage) to help give the brand greater consistency and clarity in her integrated marketing approach.